Check out one of the popular male grooming products launching 2016, Nadkins. We were lucky enough to help get involved in the launch of this natural product.
All Natural and Scientifically Formulated to Keep Men Feeling Fresh, Clean, Confident and Happy.
Nadkins (#Nadkins) is the world’s first 100% natural, non-toxic towelette specifically formulated for a man’s most sensitive area. Recognizing a severe need in the marketplace for a top-of-the-line men’s grooming product for “down there,” founder and CEO Joe Caccamo enlisted the help of a top beauty industry chemist to create the Nadkins formula.
Each individually wrapped towelette gently cleans, hydrates, soothes and comforts all skin types while providing a refreshing feeling that boosts men’s comfort and confidence.
“Our goal is to deliver high quality and luxurious grooming products to men. Having a very active lifestyle, I understand the need for a product like Nadkins in the marketplace,” states Caccamo.
“Let’s face it, when a man is uncomfortable down there, he is generally uncomfortable all over, making for a miserable day. We aim to solve this problem by bringing Nadkins to the masses.”
Manager, Inc. enlisted New York-based Whipsmart, one the nation’s leading beauty/wellness manufacturers, to handle product formulation, packaging and production.
Whipsmart created a completely non-toxic formula comprised of: Aloe Vera (soothes irritation); Allantoin (cleans away dead skin); Vitamin E (protects & nourishes); Colloidal Oatmeal (soothes dry, itchy skin); Menthyl Lactate (cools & refreshes); and Grapefruit Essence (freshens naturally).
Nadkins will be sold via an elegant 10-pack “cigarette-style” box and also through a refillable gravity box for retailer point-of-sale. On Nadkins.com, a premium box of 10 pocket-sized packettes will sell for $12.50; a subscription option for $11.50 per 10-pack box; and 3-pack (30 packets) for $30.00. The 60-count, point-of-sale gravity box is available to select retailers with suggested retail pricing $1.00 per packet.
The company’s refined branding is the creation of co-creative executive directors, Jon Soto and Nick Cohen from the recently resurrected, Oakland, CA-based Mad Dogs & Englishmen.